Paint manufacturer Crown Paints Kenya has invested Ksh 10 million in two new showrooms in Mombasa County as part of its strategy to create jobs for locals as it continues to strengthen its position by growing its market share at the coastal region.
Crown Paints Group CEO Rakesh Rao cut the ribbon to officially open Ratna Square Nyali showroom as part of Crown Paints expansion strategy at the coast region
Group Chief Executive Officer, Rakesh Rao said the new showrooms will offer one-stop-shop for all painting needs where customers will be able to take a virtual tour of space with different colours, feel the textures of various paints and make an informed decision before purchasing the paint, adding that the new world-class experiential showrooms will also empower customers to make the right choice of colours for their homes with the help of a free colour consultant to guide the process and get their colour of choice dispensed in computerized tinting machines in minutes.
“Our growth strategy is anchored on research to develop tailor-made products and services that address emerging customers’ needs. The 2 new showrooms will be an addition to 10 existing Crown-owned showrooms located across the country dubbed Crown Décor World. We also have the most extensive dealer network in the country in both semi-urban and rural areas with over 1,000 dealers, including depots and dealer-owned Mini-showrooms countrywide to ensure our products are closer to the customer”, Rao explained.
Crown Paints Group CEO Rakesh Rao (black suit) handover paint worth Ksh 1m to Mombasa Remand Prison Commander SP Superident John Kanyamuok
Crown Paints Group CEO Rakesh Rao and Mombasa Remand Prison Commander SP Superident John Kanyamuok getting ready to paint
Rao said the showrooms will also play a significant role in enhancing customer experience and act as a training ground for developers and the general public on the paints application process. The paint firm which opened another showroom early this month in Kisumu County is embarked on an aggressive growth strategy focusing on innovation to drive customer delight.
Crown Paints Group CEO Rakesh Rao and Mombasa Remand Prison Commander SP Superident John Kanyamuok try their hands at painting the prison wall
The new outlets located at Ratna Square in Nyali and Mombasa central business area along Gusii Street adjacent to Majid Jundan, are expected to address the growing demand for quality paint from the growing property market. A wide range of paint products in various categories such as decorative, textured and designer finishes, automotive, roof paint, and auxiliary products, painting tools and waterproofing solutions will be offered. Sample paints will be available for customers to interact with before purchase.
The Nairobi Securities Exchange-listed firm with a production capacity of 3.5million litres of paint per month intends to tap into the booming property market at the coastal region to boost its revenues. The firm also plans to roll out showrooms in all 47 counties by 2022 having established over 25 outlets in the country based on three models which include company-owned, operated showrooms, company-owned, dealer operated showrooms and dealer-owned, dealer operated mini-showrooms to spur growth.
Crown Paints Head of Sales Bavesh Gandhi, Group CEO Rakesh Rao and Mombasa Remand Prison Commander SP Superident John Kanyamuok plant a tree to commemorate the partnership between the two organizations.
Shailesh Shah admires Crown Paints decorative paints at newly inaugurated Ratna Square showroom in Mombasa, looking is Crown Paints Group CEO Rakesh Rao alongside other customers.
Earlier on the firm donated paint worth Ksh 1 million to repaint the entire Jela Baridi Prison as part of its corporate responsibility initiatives to create a more positive environment for communities around which the firm operate. The Group CEO said the inmates at the prison will be trained on technical skills on painting so that they can transform their building and improve the living environment.
“We appreciate the important role our correctional centres play in reforming lawbreakers and our involvement in this project is to complement our transformative agenda of providing world-class solutions whilst caring for the environment and community where we operate”, Rao explained.
Schools, hospitals, police stations and children’s homes are among other beneficiaries of Crown Paints corporate program of changing people’s lifestyles throughout the country.