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Crown Paints Kenya partners with Hempel to boost growth

crown paints partners with hempel

Crown Paints Kenya has sealed a deal with the second-largest manufacturer and supplier of protective, marine,  decorative, container and yacht paints in the world, Hempel, to improve supply and technology in the paint industry.

The deal, which follows a series of trade partnerships between Crown Paints and other global companies, was signed by Crown Paints Kenya Chief Executive Officer, Rakesh Rao, and Hempel Director for Africa, Claudio Negri, in Nairobi.

Under the distributor agreement, the two companies will share their supply networks and technology to increase their share of the paints market.

“By sealing a deal with the second-largest manufacturer and supplier of paints in the world, Crown Paints has pulled another rabbit out of the hat. Today we become a player in all sectors of the world paint market,” said Mr. Rao.

Mr. Rao said Hempel will leverage Crown Paints Kenya’s strong local market position and history of quality to enhance its growth.

The deal comes in the wake of aggressive regional expansion efforts by Crown Paints, which has already set up operations in Tanzania and Uganda. In June Crown Paints opened a new plant in Tanzania where it is investing more than Sh250 million as it seeks to establish its footprint in the region.

Hempel has already acquired Crown Paints, UK, as their decorative brand to increase its production volume and widen distribution network across the world.

Last year, Hempel sold 311 million litres of paint up from 247 million litres in 2010 while Crown Paints Kenya’s sales volume rose from 12.4 million litres to 14 million litres.

Hempel, which boasts of 24 factories, 48 sales offices, 150 stock units and ten research development centres across the world, posted a turn-over of 1.1 billion euros last year.

More about Hempel:

  • Hempel is a leader in the production and sales of protective coatings within the Decorative, Protective, Marine, Container and Yacht market segments.
  • Hempel employs 5,000 people in more than 80 countries.
  • Hempel has been in the decorative market for decades and has a strong position in the Middle East, Iberian Peninsula and China.