In its latest example of innovation, Crown Paints has launched a Corporate Social Responsibility (CSR) contest on facebook, which aims to leverage on the social connections of the public to nominate a not for profit institution that will benefit from a free paint makeover.
The unique campaign dubbed, “Transform Your world”, is part of Crown Paints™ strategic shift in corporate giving, with the paint maker now focusing on sustainable projects that transform the lives of its target market.
According to the Group CEO of Crown Paints – Rakesh Rao, fans to the Crown Paints Facebook page, www.facebook.com/crownpaintsltd, stand to win their institutions a top prize of KShs 200,000 worth of paint job plus Kshs 100,000 cash, if they get the most votes, with the runners-up and second runners-up getting a cash prize of KShs 50,000 and KShs 30,000, respectively.
“At Crown Paints, we believe that small, everyday actions can add up to a big difference; and that the power of social connections can drive real change in the country. We want to leverage the power of the social graph and the ripple effects that each person’s actions can create, to inspire and enrol many more to make a difference,” said Rakesh Rao.
The campaign starts immediately and runs till 22nd October 2012. However, proposals of nominated institutions should be submitted before 30th September 2012.
Crown Paints has always been at the forefront in embracing new technology to improve both service delivery and product offering to its customers.
In the last year alone, the paint maker has revamped its website, to include an Online Paint Shop that makes it easy for its customers to place paint orders and an online paint calculator which enables its customers to find estimates of the amount of paint they require for their paint projects, the site also has an Online Colour Chart which enables users to choose colours before placing the orders through the Online shop.