The latest facility, located at Africa Reit house next to Karen Hub, will showcase the latest brands in the market ranging from decorative, automotive and protective paints, as well as interior and exterior finishes, coatings and flooring product. These finishes and textures include Elephant Skin, Ruff n’ Tuff, Metallica, Armourcoat, Crown variation and Glass Plaster.
While unveiling the showroom, Crown Paints CEO Rakesh Rao said the new outfit is meant to tap into the robust construction sector in Nairobi’s upmarket. He said with the coming up of new houses each day the market is changing very fast with more people embracing texture and stone finishes of houses.
“We want to work with professionals in the construction industry who have been asking for higher quality paint and finishes and this is part of the solution we intend to achieve”, Rao added.
Setting up of another facility in Nairobi is seen as part of the company’s strategy to hold a tight grip of the market particularly the city’s rapid growth.
“Our plan is to work with architects, builders, constructors and homeowners in all aspects of designing home and residential spaces to reflect their style and come up with solutions that improve the look of their buildings,” he added.
Rao said the showroom will enhance the customer experience as they will be able to tour the room while ‘splashing’ different paints on ‘furniture’, ‘floors’ and ‘walls’ to make an informed choice on a good buy.
Currently over 80 per cent of paints sold by Crown Paints in the region is water-based paints with high quality acrylic emulsions that offers excellent durability, quick drying time, and fewer odours emissions.
The firm has so far opened showrooms and depots in Nairobi, Nakuru, Mombasa, Kisumu, Dar es salaam, Mwanza, Arusha, Kigali and Meru as part of market expansion.