Media Centre: News & Events

Crown Paints unveils a Christmas campaign to boost sales

Paint manufacturer Crown Paints Plc has unveiled a promotion dubbed paka paka Crown Paints hii Krissi upate Christmas starter pack that targets painters, contractors and homeowners. The campaign that aims to improve the firm’s sales over this Christmas holidays requires one to purchase selected Crown Paints products and get prizes that include foodstuff such as flour, sugar, rice and cooking oil.

The firm’s Chief Executive Officer Rakesh Rao said customer loyalty has played a significant role in the growth of the firm over years and initiating such promotions is a way of appreciating customers for their support particularly during such festive season as they celebrate with their loved ones.

Rao said during Christmas period, many Kenyans transform their homes as part of festivities and Crown Paints is tapping into the opportunity by providing a variety of paints and coatings and rewarding customers with a variety of foodstuffs to celebrate.

 “We have unveiled this promotion countrywide to enable customers who either want to give their space or homes a facelift as we enter a festive season or repaint their offices or schools as we break for the holiday a chance to get a product that adds value to their lives over this festive period when purchasing our selected products”, Rao explained.

Among the products customer will get include Crown Ruff n’ Tuff, WP Cement Putty, Crown silk vinyl emulsion + Crown vinyl matt luxury emulsion, Crown Permacote Ultraguard with Silicone + Permaplast among others.