Media Centre: News & Events

Crown Paints extends their product portfolio

fevicollaunchCrown Paints Kenya PLC. Kenya’s leading coating company this week announced the availability of new product in their growing product portfolio. The local company will now distribute Fevicol in the local market as part of their partnership with Pidilite Industries, India’s leading adhesive, sealants and construction Chemicals Company.

Rapid infrastructure growth in Kenya as well as significant market growth in the building and renovation sector has seen Crown Paints expand their product portfolio to include ranges that are relevant to the local market. Mr. Rakesh Rao, Group CEO, Crown Paints Kenya PLC. said “We at Crown are always looking for new and innovative ways to keep our customers happy and to provide for their needs. Our association with Pidilite Industries Ltd allows us to meet the increasing demand for adhesives in Kenya, providing a quality solution in the form of the Fevicol product”.

Mr. Shankha Banerjee, President (Middle East & Africa region), Pidilite Industries said, “Kenya is a key market for us as there is a lot of underlying potential that needs to be explored and scope of growth is large. We believe in understanding the evolving needs of the consumer and then design special products for the market. In Kenya we will be introducing a wide range of specially designed products based on consumer insights, wood used, weather conditions and application areas. We are confident that Innovation spurred by our robust R&D, aggressive marketing will help us meet the demands specific to Kenya market.”

Fevicol Hi-Per, a premium high performance white adhesive with cellu-weld technology, which creates a weld like bond, is now available through Crown Paints for Kenya market.